Why Use Video?

Video communication connects with viewers from a multi-sensory perspective -- sound and sight -- while speaking to all our senses. Yet video respects the viewer and allows viewers to absorb the information and form their own conclusions. More than any other medium, video alters our paradigms, and changes the way we see the world.

For a non-profit organization, video sharpens the focus, creates rallying points, places the message in context, and builds a safe place where viewers can be challenged on a thoughtful and heartfelt level.

Environmental and social nonprofit organizations have important messages and services to offer the world around us. Yet that message can become lost in a gaggle of voices assaulting the public each minute of every day. To slice through the noise of everyday life, nonprofits must have a clear and resonant voice. That's especially true when the voices of opposition are working with multi-million dollar budgets generously distributed to Madison Avenue marketing firms.

Yet nonprofit groups have distinct advantages -- honest approach, truthful message, depth of belief, with an appeal that speaks to basic human needs. The public has a great capacity to hear the truth when it's spoken from a platform that enhances those advantages.

Because the management and staff at SolTerra walk that path themselves, they understand the importance of believing in the cause. They have experience shaping a product which enhances an organization's strengths.

We live in a world where the public has been trained to respond to video signals. While Madison Avenue types often trick the public to respond in Pavlovian fashion, an honest approach stands out and connects with the public.

SolTerra co-founders Jeff Huxmann and Bob Cornett, and their associates, developed their video production skills while pursuing causes they believe in. They understand commitment to task, depth of purpose, and ways to send a clear and resonating voice.

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