Producing a video with SolTerra

How do we produce videos for worthy causes? First, you must decide what you want to accomplish with the finished video.

Who are your viewers, where will it be shown, and what transformation do you want the viewers to experience?

Then, contact SolTerra to discuss available options. What resources do you have at your disposal? You might have more than you know. Resources can include issues which strike a chord with the public, personnel who are effective at making the case, documentation which clearly states the case, still and historical pictures, locations which make an impact on viewers, or even sources of quality music.

SolTerra can walk you through the nuts and bolts of video production: What is the most effective length to accomplish the task you have in mind, what is the most effective way to use your available budget, what will meet the needs of planned grant applications to fund the project, or what timetable are you working with?

SolTerra can then give you a schedule of tasks which must be completed to meet that timetable.

Equally important is incorporating your ideas during each stage of the process to ensure that the product you anticipate meets your expectations. This is necessary to transfer your level of belief to the finished product. For that reason close collaboration is necessary at each stage of the production. Very often it's the details in this kind of production which have the greatest emotional impact on the viewers. What incites your passion with the cause? The viewers need to experience that.

Once the production is finished, reflection is a vital part of the process. What worked? What didn't work? How can future products be enhanced to take advantage of that information?

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